I wrote a post last week on The Changebase that seems to have hit home for some readers.
It was about the value of storytelling in CSR reports  as a way for companies to not only connect with various audiences but also to bring their sustainability stories to life.
Obviously, I’m a big believer in storytelling – [...]

Picture this:
Four MBA classmates and I are sitting in a large, somewhat imposing corporate conference room at one of the world’s largest chemical and gas manufacturers.
In front of us sit 12 Director and C-level executives from our client company, and they’ve come here specifically to hear what we think – as MBA students, as potential [...]