I wrote a post last week on The Changebase that seems to have hit home for some readers.
It was about the value of storytelling in CSR reports  as a way for companies to not only connect with various audiences but also to bring their sustainability stories to life.
Obviously, I’m a big believer in storytelling – [...]

Recently I had the opportunity to interview Marcus Chung, director of corporate citizenship at McKesson (To learn more about Marcus, check out his blog and follow him on Twitter).
My purpose for sitting down with Marcus was twofold. First, I wanted to get his take on corporate social responsibility and sustainability efforts at McKesson, as well [...]