One of the benefits of a conference like this one put on by Boston College’s Center for Corporate Citizenship is the opportunity for CSR professionals to network, share ideas, and learn from one another. In no other session has this experience been more true than in today’s panel: “Corporate Citizenship Journey – What have we [...]

“How many of you would call yourself a social intrapreneur?”
This was the question that Mark Feldman, managing director of Cause Consulting posed to the fifty attendees at this morning’s Boston College Center for Corporate Citizenship Conference breakout session, “The Business of Corporate Citizenship: Creating New Social Ventures within Your Company.”
A quick glance around the room showed only [...]

I’m very pleased to announce that I’ll be live blogging (and tweeting!) from this year’s Boston College Center for Corporate Citizenship Conference April 11 – 13.
In case you’re not familiar with it, the BCCCC hosts an incredible conference each year that includes a “Who’s Who” list of CSR, sustainability, and philanthropy professionals from around the [...]

In the grand scheme of things, Corporate Social Responsibility is still an emerging field, which means that everything – from general strategy to best practices – is still being solidified.
One of the questions that is still debated quite often in the CSR community concerns the “business case” for this kind of work.
In a world where [...]

With just over two months left until I graduate from business school, I’ve started to reflect on what I’ve accomplished over the last two years.
Without a doubt, the most fulfilling experiences of my MBA program have been the chances I’ve had to engage in real-world consulting projects for corporate and nonprofit clients.
In the last four [...]

These days I’ve been doing a lot of thinking about consumers and the brands they love.
I’m taking a Branding class this semester, and each week we do a case study of a different company and the branding challenges it faces.
Perhaps the biggest insight I’ve gleaned from the first couple of months is this:
Consumers own brands, [...]

I wrote a post last week on The Changebase that seems to have hit home for some readers.
It was about the value of storytelling in CSR reports  as a way for companies to not only connect with various audiences but also to bring their sustainability stories to life.
Obviously, I’m a big believer in storytelling – [...]

Picture this:
Four MBA classmates and I are sitting in a large, somewhat imposing corporate conference room at one of the world’s largest chemical and gas manufacturers.
In front of us sit 12 Director and C-level executives from our client company, and they’ve come here specifically to hear what we think – as MBA students, as potential [...]

Recently I had the opportunity to interview Marcus Chung, director of corporate citizenship at McKesson (To learn more about Marcus, check out his blog and follow him on Twitter).
My purpose for sitting down with Marcus was twofold. First, I wanted to get his take on corporate social responsibility and sustainability efforts at McKesson, as well [...]

As I mentioned in an earlier post on The Changebase, one of the projects I’ve been working on this semester is a CSR Reporting Directed Study for a Fortune 300 company.
This company (who will remain nameless since the project is still ongoing) contacted the Boston University School of Management and asked if the school would [...]