http://www.thechangebase.com/2010/02/02/the-value-of-listening/ Creating, Promoting and Leveraging Communities of Change Wed, 01 Feb 2012 18:50:24 -0700 http://wordpress.org/?v=2.8 hourly 1 http://www.thechangebase.com/2010/02/02/the-value-of-listening/comment-page-1/#comment-636 Ashley Wed, 03 Feb 2010 15:34:09 +0000 http://www.thechangebase.com/?p=1114#comment-636 So true - whether it's bad customer service at a hotel or concerns over an apparel supply chain, consumers and other stakeholders just want to be heard. That can be a scary thing for companies, but you're right - if they can listen, they'll win! So true – whether it’s bad customer service at a hotel or concerns over an apparel supply chain, consumers and other stakeholders just want to be heard. That can be a scary thing for companies, but you’re right – if they can listen, they’ll win!

]]> http://www.thechangebase.com/2010/02/02/the-value-of-listening/comment-page-1/#comment-632 Janice Parsons Wed, 03 Feb 2010 01:28:00 +0000 http://www.thechangebase.com/?p=1114#comment-632 Really great post, Ashley. Listening would solve so many issues in the world and company stakeholders don't feel valued until someone actually asks her/him: "What can we do to make it better?" and really mean it. It's scary for corporations to ask because most think it just means a response, whether it's Yes, No or Maybe. So, before they have even listened, they are worked up about what they might have to do! Someone comes in and "runs the numbers" and focus groups are framed to get certain, reliable answers. Listening is good for business in the long run. It has just been the old way of doing business to worry about the short-term and kid ourselves it's good in the end. Really great post, Ashley.
Listening would solve so many issues in the world and company stakeholders don’t feel valued until someone actually asks her/him:
“What can we do to make it better?” and really mean it.
It’s scary for corporations to ask because most think it just means a response, whether it’s Yes, No or Maybe.
So, before they have even listened, they are worked up about what they might have to do! Someone comes in and “runs the numbers” and focus groups are framed to get certain, reliable answers.
Listening is good for business in the long run. It has just been the old way of doing business to worry about the short-term and kid ourselves it’s good in the end.

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