Defining Local

- Do You Know Where Your Food Comes From?
As I’ve started to learn more and more about our food and agriculture systems in the U.S., I’ve noticed the word “local” popping up a lot. Have you noticed it too? In truth, I think you’d have to be living under a rock not to notice the fact that everyone seems to be talking about local these days.
But what exactly does local mean? And is it really all that important? (The answer, in my opinion, is yes – and no. But we’ll get to that in a bit)
So first, what do people mean when they talk about local?
There are a number of definitions floating out there in cyberspace. Search “Local Food” on Wikipedia and you find that local could mean within city limits or within state limits – depending on who you ask. Whole Foods says local is anything that has traveled less than 7 hours by car or truck, and this local coop in New York City backs that up by saying local is up to 500 miles, or one day’s worth of driving.
Making matters worse, where the food is grown/raised isn’t the only issue:
Where local food is determined by the distance it has traveled, the wholesale distribution system can confuse the calculations. Fresh food that is grown very near to where it will be purchased may still travel hundreds of miles out of the area through the industrial system before arriving back at a local store.
Yikes, this is complicated.
Funny enough, my mom even asked her neighborhood grocer in California about fruit that was labeled local, yet came from Florida – and the store manager told her that the U.S.A. was local! Obviously, everyone has their own definition of what local really means.
It turns out that I’m not the only one trying to get to the bottom of this question. A number of bloggers have chronicled their attempts at eating locally. Inspired by Vermont’s recent “Eat Local Challenge,” Every Kitchen Table decided to try his hand at one week of eating foods produced within 100 miles of his home. Two bloggers in British Columbia decided to spend a year eating food grown within 100 miles, but soon ran into big problems:
First was the expense. We used to eat a nearly vegan diet at home – our dwindling bank accounts emphasized how much cheaper [vegan] beans, rice and tofu are than wild oysters and organic boutique cheeses. Then, we wasted away. We were unable to find any locally grown grains – no more bread, pasta, or rice. The only starch left to us was the potato. Between us, we lost about 15 pounds in six weeks. Then there was a lack of variety. From March 21 until the farmers’ markets started in mid-May, the only locally grown vegetables available were humble fare like kale, cabbage, turnip, rutabaga, parsnip and leeks.
That doesn’t sound like fun!
Perhaps the best example of someone trying to eat local is No Impact Man, aka Colin Beavan, a New Yorker who managed to convince his wife (and by extension their small child) that a year of living “no impact lives” – including eating only what they could find at farmer’s markets – was a good idea (to see the trailer for Colin’s fabulous documentary, check out my recent blog post). He manages to make eating locally look realistically challenging, yet intriguing at the same time – surely no small feat.
So now it’s time for me to throw my hat in the ring. While I’m certainly not an expert, I’ve found that my increasing awareness about food and sustainability issues makes for an incredibly depressing weekly trip to the grocery store. Everywhere I turn, even at the most eco-friendly and neighborhood grocery stores (like Russo’s, a favorite of mine that does cultivate relationships with local farms), I’m confronted with questions about where every potential piece of food has come from.
For an everyday consumer trying to make conscious, responsible choices with her food purchases, navigating the maze of the grocery aisles to find local food is a really tough and overwhelming assignment.
Ok, so we know that local means a lot of things. Does this matter? If we can’t define it, should we really care about eating local?
Over the course of the last few weeks, my husband and I have been spending a lot of time talking about this very question – challenging ourselves to define how we will make food choices that sit right with our “inner compass”. And we’ve come up with two key takeaways.
1) Local is Seasonal: Instead of spending all this time on what’s local (inevitably raising questions not just about how far away something was grown but how far it travelled to reach your dinner table), ask yourself: what should I be eating right now, at this time of year? What naturally grows in abundance this month, or this season? We’ve thought a lot about this and it seems to us that when you think seasonally, you end up thinking locally.
There are a number of resources out there to help you find seasonal produce, including this Vegetable Seasonality Chart and another Seasonality Chart put together by New Jersey growers. Originally I had wanted to create a pretty diagram for you to click on and print out, but here’s the kicker: each region/state has different access to different seasonal food, which means there is no gold standard for what to eat when. Your first best bet is to Google “Seasonal Food” and “Your Town” and see what comes up.
2) The Practical Impact Jablows: After seeing the documentary about No Impact Man’s year-long experiment, Dan and I talked about whether we could change our habits and lifestyles to the extent that Colin and his family did. While I’m impressed and inspired by the actions they took, I know that not all of them are feasible (going without a refrigerator) or appealing (using cloth toilet paper – seriously). That said, there’s no reason that we can’t do our part to be practical about our food choices (not to mention other areas like energy consumption).
With that, we’ve labeled ourselves The Practical Impact Jablows – perhaps not as snazzy a title as No Impact Man, but it sums us up pretty well. Do we want to eat locally and seasonally? Yes. We believe it’s better for our health, our taste buds, and our souls (and maybe even our wallets). Will we always be able to enforce this seasonal-only policy? No, of course not. In the end, we want to be proud of the choices we’re making, and if that means 80-90% of the time we’re able to adhere to our seasonal goals, we’ll be ok with that.

In New England, eating seasonally means lots and lots of apples.
After all, how many apples can one woman eat?!
In the end, each of us has different ideas about what’s ok to eat. What’s local to me may seem too far away for you. And that’s ok. What matters is that we’re eating food that, as Josh Viertel from Slow Food USA says, has a story that we’re proud to tell. All food has a history – and for some of us, being connected to that history provides the deeper meaning we’ve been looking for.

NC has a pretty cool initiative underway to explore/develop a local food economy for the state:
http://ncsustainablefood.wordpress.com/
The film Food Inc (http://www.foodincmovie.com/) is very eye-opening and underscores the fact that while personal, individual choices are important, there are larger systemic forces at work (and out of our individual control) that need to be addressed.
Great post!
Identifying what constitutes “local” is notoriously difficult. Perhaps we just need to settle for “local” being different things to different people. And perhaps “local” has turned into another marketing buzzword without meaning, like “natural”.
I like your roundabout way of defining local – by thinking seasonal. The question is, while seasonal relates primarily to food, what about other things we buy?
I recently devoted two posts on my Sustainable Marketing Blog to the issue of buying local (to be reprinted on 3BL Media Blog this week):
http://www.semiosiscommunications.com/buying-local1/
http://www.semiosiscommunications.com/buying-local2/
Keep up the great blog work!
This is great food for thought. The culinary school student in me would also add that to a certain degree, local and seasonal can often translate to higher quality. By purchasing only the items that are local and actually in season, you’re purchasing what’s freshest and hasn’t necessarily sat on a train or truck for 5 days while it makes its way across the country before it even arrives at the supermarket.
I can’t wait until our meat CSA kicks in at the end of the month. It’s exciting to be able to say that our meat was raised humanely, processed respectfully and comes from a farm located about an hour from our house!
Hi Peter,
Thanks so much for your comments about defining “local”, and especially for raising the question about what local means when it’s not in a food context. I’ve been talking with a few other people recently about this very same question.
I think in my case, food is top of mind because I’m definitely a foodie and I find enjoyment in supporting food with a story. But beyond that, given the fact that food is relatively inexpensive compared to a lot of other purchases, it’s an easy first place to start when considering how to makes changes in one’s consumption habits. That said, you’re totally right to think about “local” outside of food. It’s a very tough question and I think it comes down to each individual to decide what’s local to him or her.
I also really enjoyed your posts about the 5 W’s of Local and thought you raised some excellent points. At the end of the day we have to go beyond just trying to define it, and instead educate ourselves and identify ways to use our wallets to consciously support organizations that we believe are committed to being good community citizens.
One final note, I’m also a 3BL Media blogger – great to meet another person on that amazing list!
Thanks again for your thoughts and for visiting The Changebase.
-Ashley
I agree, local should not be the end-all solution, but perhaps just one of the many factors to take into consideration when living a responsible life or running a sustainable business.
3BL Media Blog is how I found you
Hi Teresa (aka: Waste_Diverter), thanks so much for your comments and suggestions about Defining Local.
I checked out the link you included to the Center for Environmental Farming Systems, and was excited when I came across this page about how they define local: http://tinyurl.com/yj6f2t8.
I have also been meaning to see Food Inc. for a while now. I’ve heard great things. You’re right that indvidual action cannot replace the need for holistic, systemic change relating to our food systems. That said, I still believe we need to start at the individual level and find ways that people on their own can make contributions.
If individuals believe their own actions aren’t as useful or impactful as those decisions/policy changes at a federal level, my concern is that no one will act. And I’m convinced that by seeing other people make small changes in the food that they eat, other individuals will be inspired to do the same.
Thanks for your thoughts and for visiting The Changebase!
As an individual who lives in North Dakota, it is very difficult to eat in this manner. Although local, fresh fruits and vegetables are very easy to find during some parts of the year, it becomes impossible during the winter months.
This has been our first year canning from our very own garden and expect to do more next year. Thanks for the great article and feel free to check out my green transformation at http://www.guygoesgreen.com
Hi Ben, thanks so much for checking out The Changebase and for your comments. You are so right – eating seasonally when produce isn’t abundant during the winter makes things very challenging. This is my first attempt to eat like this in Boston – and just yesterday I was joking with my husband about how very soon there won’t be anything to eat! Canning is a terrific idea, by the way. I wish I had thought of that!
I’m looking forward to checking out your blog and reading all about your green transformation. Thanks again for sharing your thoughts.